Design - Art Direction
Beats by Dre x Harrods
With Harrods, I was tasked with designing the visual look of the exterior and interior displays of the store. Michael Malowanczyk provided art direction for the look and scope of the displays. With his direction I began creating 3d mockups to help communicate the scale, mood and lighting of each display. We went through several rounds of revisions and styles before coming to a final look.
3d Visualization Ideation
These are initial renders created to help communicate the idea of each city represented as minimalist abstract shapes.
Final Exterior Design
Final Interior Design
