Design - Art Direction
Beats by Dre x TMALL
For Beats, I was tasked with designing the visual look of the exterior of their pop-up store for TMALL in celebration for the national holiday of 1111 in China. For the event, I created 3d renders and edited existing elements created by the design team to aid in visualizing the exterior space. In addition to designing the space, I was also tasked with designing the shirts the staff and customers can wear as well as employee badges.
3d Visualization Ideation
Creative Director Casey Ryder helped direct me on the style and direction of the exterior. With his creative direction I ideated several variations on the layout of neon elements and typography.
Final Exterior Design
Interior Renders
In addition to exteriors, interiors were needed as well to help visualize the Beats experience. From there I built and rendered interior imagery to help communicate the extension of the brand experience.
Final Interior Design
T-Shirt Mockups
